Susan Sullivan started her tourism communications career in the same year as the chicken dance took over World Expo in Brisbane in 1988. She has headed PR activities for tourism products including Hamilton Island, Aspen Skiing Company (Australia and NZ), Ocean Blue Oman and Mantra Group among others as well as sitting on the board of Tourism Whitsundays.
For the past 14 years, whilst working in the tourism sector, she has also held lecturing and tutoring roles (in public relations, journalism and social media subjects) at Griffith University and Bond University (where she created the Social Media Tactics subject within the school of Communications & Media) and more recently at the University of Queensland. She is the author of numerous academic papers and texts on tourism events, media relations and social media.
In her current role as Digital Director at TPD Media she helps clients tell their story on digital platforms as well as serving up digital content for audiences of some of Queensland’s favourite travel and lifestyle television programs including Queensland Weekender, Great South East and Creek to Coast, among others.